Bringing design to the conversation
Brand Evolution
Design Systems
Guidelines and Toolkits
Campaign Creative
Motion
Environmental & Experience
Twitter is one of the world’s most visible brands; each day over 200 million people use the platform.
Over recent years we worked closely with Twitter on a multitude of projects, including an audit of their global brand language and accompanying guidelines. Following an extensive review we delivered a strategic and creative solution that simplified and unified visual communication across all touch points, from on-platform to OOH.
Due to client confidentiality we are unable to show the extent of the work completed, but you can find a very small selection of key projects below, including: Social Assets, World Cup + WWC and Game of Thrones
SOCIAL ASSETS
In a bid to unify the brand cross-platform, we worked with Twitter to streamline the look and feel of all social media assets. We created a scalable design system with a simple hierarchy of content, allowing for better brand recognition and clearer presentation of information.
WORLD CUP + WWC
To celebrate footballs greatest competition, we were commissioned to create a suite of static and animated data visualization assets, framing the conversation on Twitter for millions of fans. These included daily schedules, fixture and result cards, top moments and athletes, and related conversations.
GOT CO-MARKETING DOOH
To activate the release of Game of Thrones Season 8, we were commissioned to realise a DOOH campaign that tied into on-platform activity.
As part of our creative proposal, we commissioned and directed a suite of illustrations for the shows leading 20 characters. These were used as a graphic treatment in the DOOH campaign and also engineered into 'hashmojis' as part of a wider activation on Twitter.
Illustrations: Stan Chow
Animation: Moving
THE RESULT
The highlight of the campaign was a 10 screen takeover of Times Square for the duration of the Season 8 press release day.
At the top of every hour, instead of a scheduled sequence of creative, the digital boards were triggered to reveal the top trending character, with the creative and tweets instantly updating in real time to reflect fan sentiment, an effort that required a command centre of data scientists and moderators.
Brand Evolution
Design Systems
Guidelines and Toolkits
Campaign Creative
Motion
Environmental & Experience
